Tour balls
Pro V1, Chrome Soft and TP5 on the same shelf. We fit a ball the way we fit a club: by flight, spin and what you actually do off the tee. Come in with a sleeve of each and leave knowing.
Play the long game
Titleist, TaylorMade, Callaway, Ping and Mizuno on the rack. Every one of them fitted to the way you actually play.
New to Fairway? Start on the launch monitor.
Book a fittingThe fastest moving shelves
The club racks
Straight to the one you came in for
Irons, fitted properly
P790, i230 and the JPX Tour on the rack. Hit all three before you choose. Most players guess wrong between them.
Explore ironsOn the rack this week
Eight we would put in your hands
TaylorMade
P790 Irons
Forged face, hollow body, distance without the look.
£1,499
7 clubs, 4 to PW
Fit first
Titleist
Pro V1
The ball most of the field plays, for reasons.
£52
Dozen
Ping
Hoofer Lite
Two kilos on the shoulder, four hours on the feet.
£239
2.0 kg carry weight
Cleveland
RTX 6 ZipCore
Four grinds off one head. Most players are on the wrong one.
£159
46 to 60 degrees
Fit first
Cleveland
HB SOFT 2 Putter, Model 11C BROOM
Aim it at a target before you roll a putt. What you see decides the rest.
£254
33, 34 and 35 inches
Fit first
Callaway
ERC Soft Truvis Yellow
The same ball in a colour you can find in the rough.
£22
Dozen
Callaway
Summit Collection Sunday Pencil Bag
Seven clubs, nine holes, nothing more asked of it.
£250
Around 7 clubs
Callaway
Thermal Mittens
Numb hands cost more shots than a thick glove does.
£19
Pair, sizes S to XL
Carry less. Play more.
Stand bags from Ping, Titleist and Sun Mountain, weighed on the same scale so you can compare what you will actually carry for four hours.
Shop bagsTwelve brands, chosen and stocked
All brands
If you have never been fit, you are guessing. Most players are.
Fitted, not guessed
A fitting is not about writing down your specs. It is about finding which shots you are missing and which clubs give them back. We work through distance, dispersion and descent angle, then gap the whole bag so no two clubs do the same job. The ball gets the same treatment, because it is the only thing you use on every shot.
- Club fitting90 min£75
- Ball fitting45 min£40
- Putter fitting45 min£45
The session fee comes off anything you buy on the day.
Book a fitting
One letter a month
What came in, what we have been fitting, and the occasional note about a club worth waiting for. No discount codes, because we do not run them.